ABSOLUT

ABSOLUT
BRAND PARTNERSHIP AMPLIFICATION

This global brand partnership between Absolut and Andy Warhol needed to be more relevant to busy UK supermarket shoppers. Taking our cues from this iconic artist, we illuminated Absolut’s fame in-store. To inspire consumers to create Absolut drinks at home, we developed a range of colourful cocktail-making tools. These upgraded jiggers, shakers and recipe cards were supported by a bold Warhol-inspired 3D look and feel to stand out on the shelf.