About

DRINKS MARKETING IS ALL WE DO.

WE’RE AN INDEPENDENT CREATIVE AGENCY, DRIVEN BY STRATEGY, RUN BY DRINKS SPECIALISTS.

OUR SPECIALISM


WE KNOW THE DRINKS WORLD INSIDE OUT.

We’ve spent over 25 years working with everyone from major global icons through to start-up craft brands, across spirits, beers, wines, no/low alcohol, and emerging trends.

As specialists, we understand how our clients’ businesses make money (so can help them make more), we know the reality of how drinks channels work (on/off-trade and direct-to-consumer), and we know all the well-trodden drinks creative routes to avoid in order to be distinctive.

OUR
FOCUS


WE UNDERSTAND DRINKERS FROM ACROSS THE GLOBE.

Through the sheer breadth of projects we have delivered, we’ve built up a deep knowledge of drinkers worldwide. We know what motivates them, the occasions that interest them, the bartenders who influence them, and the culture that shapes their opinions.

This is how we create big ideas that will travel and work in markets worldwide.

OUR
OFFERING


OUR SPECIALISM HAS ALLOWED US TO BUILD UNUSUALLY BROAD CAPABILITIES.

Cubo Drinks’ origins lie in on-trade activation, but as we grew over the years, we built up extensive experience across the comms mix.

Our breadth of expertise includes integrated creative, c-suite support, and brand activation in the on/off trade and at-home occasions. This gives us a unique perspective to make every drinks brief as creative as possible.

 

OUR
APPROACH


WE MAKE THE MOST OF OUR EXPERT CONNECTIONS WITHIN THE DRINKS INDUSTRY.

Over the years, we’ve built up an eclectic range of expertise we can draw on. Our dedicated core team handpick the strongest team for every brief.

WE HAVE BREADTH


As one of London’s longest-standing independent agency groups, Cubo Group gives us the breadth of end-to-end campaign delivery under one roof.

Advertising

Activation

Toolkits

Design

Analytics

Media buying

PR & Influencers

Experiential

Film & Content Production

WE HAVE DEPTH


Our unique Talent Network of creative and strategic partners push us to think in new ways, defying the norms of drinks marketing.

Top 50 Bar Owners

Legendary Underground Party Promoters

C-Suite Consultants

Broadsheet Culture Editors

Global Strategy and Development Directors

Renowned Film Producers

Luxury Members’ Club Directors

Dragon’s Den Winners

Street-level Bartender Intelligence