YOUR SIGNATURE SPIRIT

Father’s Day signals a surge in shoppers searching for premium gifts. Which translates as a vital trading occasion for spirit brands and for Pernod Ricard UK. However, with all of their competitor brands also vying for consumers’ attention, it can be a very difficult time to get noticed. We needed to build a positive brand experience and drive the sales of several of their brands.

We created a way of making each bottle of whisky bespoke to the recipient, by offering consumers a chance to personalise their bottles, to create a more individual gifting experience.

We designed and built a fully responsive website, which busy shoppers could easily use for free to enhance their whisky gifts with personalised labels. The activity was also supported with in-store POS and retailer media.