BALLANTINE’S

BALLANTINE’S PRESTIGE SINGLE MALTS
GLOBAL BRAND CAMPAIGN

Ballantine’s needed something special to launch the signature Single Malts which sit at the heart of their famous Blend. We created an epic CGI world to symbolise the House of Ballantine’s, and the secrets it was finally revealing. This concept rolled out across OOH, on and off-trade, trade advocacy, mentoring, and a theatrical brand experience. We invited drinkers to uncover the Single Malts in secret venues whose stories are also too good to hide, like a decommissioned Swedish nuclear bunker, and the Royal anteroom hidden within St Paul’s Cathedral.